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Oil from the PDO Montoro-Adamuz begins to be exported to Japan


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It has been introduced, through the ALISA brand from the company Hojiblanca S.C.A, into the supermarkets of the AEON Group, the leading chain of Japanese hypermarkets.

The oil has been packaged in the facilities owned by the Hojiblanca Group in Villarubia (Cordoba) which is the main operator for the Designation of Origin. It is being used for a promotion that is going to be run in various supermarkets in this island nation in East Asia, small steps towards the exports that we hope to consolidate next season.

Japan, China and Brazil have seen the highest growth in olive oil and olive-pomace imports during the first six months of the 2012/13 season (October 2012-April 2013), with increases of 27%, 19% and 14% respectively, as recorded by the International Olive Council.

The high content of natural polyphenols in the Extra Virgin Olive Oils from the Protected Designation of Origin Montoro-Adamuzis helping to open up new health-conscious markets such as China, Japan and the United States, which may be the next destination for the oil from the PDO Montoro-Adamuz.

The natural polyphenols in our oil can reach up to 2500 mg/kg, representing ten times more antioxidants than the minimum daily consumption recommended by the European Union. In addition, its high levels of oleic acid (>78%) and its vitamin E content make this product a natural option which is good for your overall health.

 

Extra virgin olive oil in non-refillable packaging will be compulsory in the hospitality industry


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Non-refillable packaging in the hospitality industry will benefit the production of high quality olive oil.

This initiative is very important as it will fundamentally benefit those producers and packagers committed to quality. In fact, with all the packaging correctly labelled the consumer will have more opportunity to compare some brands with others and, in such comparisons, the best value for money will always come out the winner.

The requirement for oil packaging to be labelled and non-refillable is very important in terms of protecting the image of this product, as the anonymous oil dispensers used today in many hospitality establishments are not suitable for continuous use and re-filling, which harms the olive oil. This regulatory change is going to help extra virgin olive oil to achieve a prestige similar to that already achieved by wine, as the hospitality industry is going to influence the consumption of this product. The consumers will discover different brands and types of olive oil through consuming them in restaurants or hotels and if the product they have tasted is to their liking they will then consume it at home.

Additionally, this regulatory change will encourage bar and restaurant owners to offer different extra virgin olive oils for breakfast, salads or starters, which will increase the advisory role of the Horeca sector. Moreover, the fact that the oil is going to be supplied in single-use containers does not mean that the final bill paid by the customer in a hospitality establishment will be larger, as oil represents a very small percentage of costs for the owner.