17th Montoro Olive Tree Trade Fair

Next week will see a new edition of the Montoro Olive Tree Trade Fair, an essential date in the international olive oil calendar.

From 14th to 17th May 2014, the town of Montoro will yet again become the capital of extra virgin olive oil with the 17th Olive Tree Trade Fair, focusing on promoting the study of the olive grove and the latest technical advances in this industry.

Cartel XVII Feria del Olivo de Montoro 2014

Highlights among a varied programme include two events: the Course on the Sensory Analysis of Extra Virgin Olive Oil and the 3rdTechnical Workshops of the PDO Montoro-Adamuz.

The Course on the Sensory Analysis of Extra Virgin Olive Oil will take place on the 14th and 15th May 2014 in the Hotel Mirador in Montoro, and will focus on the tasting of olive oils from the designations of origin of Montoro-Adamuz and Antequera.

During the first day of this course, which will begin at 4.30pm with a presentation from Antonio Terán, technical director for our designation of origin, Brígida Jiménez Herrera, director of the Andalusian Institute of Agricultural and Fisheries Research and Training (IFAPA) in Cabra, will talk to the attendees about the organoleptic properties of extra virgin olive oil. There will then be a tasting of international oils and another of the different varieties and blends of oil.

On 15th May it will be the turn of José María Horcas, head of the laboratory panel of DCOOP, whose presentation will focus on the quality of olive oil and the elements that influence this. After his presentation there will be a tasting of oils from the season from Montoro-Adamuz and Antequera.

Imagen de las I Jornadas Técnicas de la DOP Montoro-Adamuz

On that same day, in the Miguel Romero Esteo Municipal Theatre, the 3rd Technical Workshops of the PDO Montoro-Adamuz will start. This edition will focus on the values and future of extra virgin olive oil in our designation of origin.

Those responsible for opening this event, which begins at 9am, areAntonio Sánchez Villaverde, Mayor of Montoro; Francisco Terán Blanco, Chairman of the Governing Board of the PDO Montoro-Adamuz; and Ana María Romero Obrero, Director General of Quality, Agro-food Industries and Ecological Production at the Ministry of Agriculture, Fishing and Rural Development at the Government of Andalusia.

At 9.30am, Doctor Ramón Estruch will present the PREDIMED study titled “Effects of the Mediterranean Diet on the first prevention of cardiovascular disease”, which we recently told you about in this blog.

This presentation will be followed by a round table session “Benefits of olive oil and its polyphenols on health”, which will involve, in addition to Doctor Estruch, Teresa Pérez Millán, manager of the Interprofesional del Aceite de Oliva organisation, and Doctor Francisco Pérez Jiménez, from the lipids unit at the Reina Sofía Hospital in Cordoba.

To recharge the batteries so that we can continue with these intensive days, there is nothing better than a miller’s breakfast including, of course, its olive oil.

After the break it will be the turn of the Chairman of our Governing Board, Francisco Terán Blanco, who will talk to us about the “Present and future of extra virgin olive oil from the PDO Montoro-Adamuz”.

Diseño del stand de la DOP Montoro-Adamuz para la XVII Feria del Olivo de MOnt

At 12 noon the presentationtitled“The CAP from here to 2020, the mountain olive grove with natural difficulties” will be given by Rafael Sánchez Puerta, Chairman of the EU Olive Oil Advisory Group and Juan Carlos Vega Chacón, coordinator of the subsidies service at DCOOP.

The last session will be titled“New regulation for the sustainable use of plant protection products. Compulsory integrated pest management and the farm register”. Those responsible for giving this will be Pablo Soto Hermoso, Head of Service of the Provincial Delegation of Cordoba of the Ministry of Agriculture, Fishing and Rural Development at the Government of Andalusia; and Francisco Javier Merino Sierra, Director of the District Agricultural Office of Montoro at the same Ministry.

To complete our workshop we will count on the presence of Francisco Zurera Aragón, representative of Agriculture, Fishing and Rural Development at the Government of Andalusia.

However, the 17th Montoro Olive Tree Trade Fair does not end there. Over the days there will be a large number of exhibitions, contests and competitions, all to enhance the value of the cultivation of the olive grove, essential in understanding the history, economic development and day to day life of the town of Montoro, the jewel of the Alto Guadalquivir in Cordoba.

You can find the complete programme for the fair and register on its website: www.feriadelolivo.es